Josh King
Associate Brand Manager
LQ (La Quinta) Management LLC

Under the new contract [with Media Choice], the state will receive 15 percent to 45 percent of ad revenue. The state expects to receive $10 million to $18 million from the program in the next five years.

Fort Worth Star Telegram
Oct. 27, 2006

"We do very little advertising. More and more, I'm hearing 'We were driving down the highway and we saw your tourist-oriented sign,' and they come here," said Jeff Sneed (of Los Pinos Winery), "That happens daily, almost."

Longview News Journal
February 11, 2007